Maharashtra RERA Mandates Clear Display of Project Registration Details in Housing Advertisements

In a bid to enhance transparency and consumer protection, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has issued a new circular mandating that all housing project advertisements prominently display the project's registration details. This directive, effective from April 8, 2025, comes in response to growing concerns from homebuyers about inadequate information disclosure in real estate advertisements.

New Requirements for Housing Advertisements

The circular stipulates that developers must prominently display the following details in all housing advertisements:

• MahaRERA Registration Number

• Website Address

• Project-Specific QR Code

These details must appear in a font size that is equal to or larger than the project's contact information and must be positioned in the top right quadrant of the advertisement. The information should be displayed in clearly visible colours to ensure legibility.

The circular applies to all forms of advertising, including newspapers, leaflets, electronic media, hoardings, social media, and messaging platforms. This move aims to ensure that homebuyers have easy access to critical information and can verify the legitimacy of the projects they are considering.

Penalties for Non-Compliance

Failure to comply with these guidelines will result in penalties ranging from Rs. 10,000 to Rs. 50,000. If corrections are not made within 10 days after the penalty is imposed, further action will be taken under the Real Estate (Regulation and Development) Act 2016. MahaRERA officials noted that earlier, the registration details were often placed in non-prominent areas with small font sizes, which hindered homebuyers' ability to verify whether a project was registered under MahaRERA.

Enhancing Transparency and Consumer Protection

The new directive aims to bol